The Deen's ListTM
Our goal since Oct. 2005: Outperform the S&P through up markets and down.
A service of Deen Capital Management, Inc. (www.deencapital.com)
Vol.7 #278 Tuesday, November 10, 2009 11:10AM EST

Please read carefully our disclaimers at the end of this newsletter.

Market Stance: BEARISH (since October 23, 2009)

Contents

Performance
Bought Priceline.com Inc. (PCLN)
Open Positions
Subscription Information
Privacy Policy
Disclaimers
Contact Us

Performance

Deen Capital S&P 500
Year-to-date as of November 9, 2009 +17.9% * +23.6%
12 months (Nov 9, 2008 to Nov 9, 2009) +11.1% * +20.5%
24 months (Nov 9, 2007 to Nov 9, 2009) -12.2% * -21.1%
36 months (Nov 9, 2006 to Nov 9, 2009) +19.2% * -15.4%
48 months (Nov 9, 2005 to Nov 9, 2009) +47.4% * -2.7%

* An average of managed accounts, net after all commissions and fees.

Click here for more performance data.

Click here for information on managed accounts.

Bought Priceline.com Inc. (PCLN)

Initial percent of portfolio (approx.)5.0%
Net buy price in managed accounts*$203.56
Most recent close (Nov 09)$173.73
Net change (based on net buy price)+29.83
Today's volume as of 10:57am ET4.7 million ($959.1 million)
Average daily volume985,600 ($200.6 million)
This year's earnings-per-share$7.53 (est)
Next year's earnings-per-share$9.19 (est)
P/E using next year's earnings22.2 (est)
Earnings growth rate, next 5 years18% per year (est)
Corporate HeadquartersNorwalk, CT
Web sitewww.priceline.com

* Buy prices shown are net after commissions and fees.

Today, Tuesday, November 10, 2009, I bought PCLN, first for both client and personal accounts.

Priceline.com Inc. operates as an online travel company principally in the United States, Europe, and Asia. They provide various travel services, including airline tickets, hotel rooms, car rentals, vacation packages, cruises, and reservation services. In the U.S., they offer customers the option of using their Name Your Own Price service.

This stock is a component of the NASDAQ 100, the IBD 100, and the IBD New America Indices. ("IBD" = "Investor's Business Daily")

Here's why I bought this stock:

+ News: Yesterday, after the close, the company announced results for the quarter ended Sep 30. Earnings came in at $3.45 per diluted share (vs $2.39 last year and analysts' consensus $2.92). Revenue was up 30% to $730.7 million (analysts' consensus $694.0 million).

+ Market reaction: The stock is up sharply today, hitting a 9-year high today on extremely heavy volume. As I write this, less than two hours after the open, volume is already 5 times the daily average.

+ Excellent and accelerating recent sales growth. Here are the quarterly year-to-year sales growth rates from the last four quarters, in chronological order: +21%, +15%, +17%, and, most recently, as cited above, +30%.

+ Excellent recent earnings-per-share growth. Here are the quarterly EPS figures for the last eight quarters:

Dec 08 vs Dec 07: $1.29 vs $0.96
Mar 09 vs Mar 08: $1.09 vs $0.76
Jun 09 vs Jun 08: $2.02 vs $1.55
Sep 09 vs Sep 08: $3.45 vs $2.39

+ Strong and rising earnings-per-share estimates: According to recent data from First Call, the consensus earnings estimate for 2009 is $7.53, revised upward from $6.67 90 days ago (and up from 2008 actual earnings of $5.96); and the consensus estimate for 2010 is $9.18, revised upward from $7.49 90 days ago.

+ Valuation: At 22 times next year's estimated earnings and a projected 5-year annualized earnings growth rate of 18%, the stock is still, even after this morning's big gain, attractively priced.

+ History of earnings surprises: This company has reported earnings-per-share at least 12c above estimates in each of the past ten quarters, including the just-reported quarter cited above, which "beat the Street" by 53c.

+ The stock's 200-day moving average is rising, indicating a long-term uptrend.

I chose to buy the stock in spite of the following negative factors:

- Not a "true surprise"*: For six trading sessions prior to the news, the stock was edging higher. That means it is not a "true surprise"*, strictly speaking.

* "True surprise" is my term to describe a company news item that ignites heavy buying and that was not preceded by a short-term run-up in the stock price (i.e. not preceded by rumor).

- The company's industry group ("Leisure - Services") is ranked #15 for relative strength out of 197 industry groups tracked by Investor's Business Daily. This ranking changes daily, and it has been generally falling slightly over recent weeks and months.

-KD, Tuesday, November 10, 2009

Open Positions

Model Portfolio

Company Name Stock
Symbol
Buy
Date
NetBuy
Price*
Current
Price**
Weeks
Held
% of
Portfolio
Gain
(Loss)
Priceline.com Inc. PCLN 11/10/09 $203.56 $204.28 0.0 4.9% +0.4%
Rehabcare Group Inc. RHB 11/05/09 $24.32 $25.31 0.7 5.0% +4.1%
S&P Depositary Receipt SPY 11/02/09 $105.00 $109.23 1.1 19.9% +4.0%
S&P Depositary Receipt SPY 10/29/09 $105.87 $109.23 1.7 40.3% +3.2%
Netflix Inc. NFLX 10/26/09 $56.14 $58.01 2.1 5.2% +3.3%
Cash 24.7%  
Total 100%  

* Buy prices shown are net after commissions and fees.

** Current prices are at least 20 minutes old.

Subscription Information

Welcome to The Deen's ListTM, an e-mail stock newsletter from Deen Capital Management, Inc.

My intention is to inform you as quickly as is practical regarding my stock market moves. When I buy or sell a stock, first I take care of client accounts, then I buy/sell for my personal account(s), and then, third, I send out this newsletter.

Your feedback is welcome. Send e-mail to deenslist@deencapital.com. To subscribe or unsubscribe, include the word "subscribe" or "unsubscribe" in the Subject line.

This newsletter is free to managed account clients. For a limited time, it is also free to all interested parties.

Privacy Policy

Your personal information, including your e-mail address, will be held in strict confidence by Deen Capital Management, Inc. We will not share it with or sell it to others.

Disclaimers

All stocks discussed in The Deen's ListTM involve a high degree of risk. It should not be assumed that any stock discussed in The Deen's ListTM or purchased by Deen Capital Management, Inc. will be profitable.

Past performance is not necessarily indicative of future results.

The information contained herein has been compiled from sources deemed to be reliable; however, we are not responsible for its accuracy or completeness.

Contact Us

The Deen's List
PO Box 30925
Santa Barbara, CA 93130
(800) 353-4990
deenslist@deencapital.com

Copyright © 2009 Deen Capital Management, Inc.